Scroll
Scroll
Scroll

BREAKING DOWN DATA PAYWAlls
SO YOU CAN BUILD INSIGHTS

Access to NetBase, the most robust global social listening tool; a library of marketing cases, best practices and category insights; and the largest and most up-to-date consumer database (e.g. YouGov America).

Until now, these resources have been out of reach for independent consultants because the licenses are too expensive and the interfaces too complicated. The huge investment of time and money required for access was only possible for large companies. Now, INSIGHT is within your reach.

three easy steps:

1

Purchase an annual subscription to Overflow Insight for $1,000.

2

Select and brief a trained Overflow analyst to mine the data resources.

3

The analyst will provide a search plan and the results at an hourly rate of $30.

The most robust and current
resources available

Consumer data

Databases (e.g. YouGov) allow you to explore consumer attitudes, opinions, and behaviors in a category, unlocking brand affinities and media consumption, hobbies, and interests.

The panel data is updated continuously, so you can stay on top of rapid changes and trends.

Library

WARC is a library of research, best practices, and global case studies. You can use its resources to strategize, plan, create, and deliver more effective strategies.

Social listening

NetBase is a global social listening platform that analyzes people, brands, content, and conversations across all social platforms, including blogs and forums.

With NetBase you can develop data-driven strategies based on real-time insight, monitor campaigns or reputation, and identify the best influencers and partnerships.

Bottom line

Better research resources will help you integrate better insight into your proposals and projects. This improves your chances of winning assignments and creating more satisfied and loyal clients. Overflow Insight access and analyst fees are easily justified as a pass-through client expense.

Independent
.
Together

Are you ready to Overflow?

Join our waiting list

Hi!

I’d like more information on becoming a

Submit